Case Study

Meetri Success Story

How Meetri Increased Qualified Leads by 3x with Strategic Google Ads & LinkedIn Ads Campaigns

Software Development
Industry
90 Days
Campaign Duration
3.4x Growth
Lead Increase

Client Overview

Company: Meetri Infotech

Industry: Software Development & IT Services

Audience: CTOs, Product Heads, Startup Founders

Services: Product development, AI/ML, automation testing, cloud solutions

Challenge

Meetri wanted to scale inbound pipeline and generate more qualified B2B leads in international markets while dealing with low-quality leads from generic channels and high cost per lead.

Challenges

Low-Quality Leads

Generic channels were producing leads that weren't converting to sales-ready opportunities

Limited Brand Visibility

Insufficient presence in key markets: US, UK & Middle East

Poor Ad Optimization

Previous ads lacked right intent and targeting, resulting in wasted spend

High Cost Per Lead

Broad keywords and ineffective creatives drove up acquisition costs

Our Approach

1. Deep Market & Competitor Research

  • Analyzed competitors like Turing, Toptal, Simform
  • Identified high-intent keywords: software development services, AI app development, QA automation services, hire dedicated developers
  • Built ICP profiles for LinkedIn: CTOs, Directors of Engineering, Product Managers

2. Google Ads Strategy

Campaign Types Used:

Search Campaigns (High-intent) Competitor Campaigns Retargeting via Display

Optimizations Made:

  • Tight match types (exact + phrase)
  • Negative keyword filtration
  • Custom landing page recommendations for higher conversion
  • Ad extensions (sitelinks + callouts + structured snippets)

3. LinkedIn Ads Strategy

Targeting:

  • Job titles: CTO, VP Engineering, Founder, Product Head
  • Company Size: 11–500
  • Industries: SaaS, Fintech, Healthtech

Ad Formats Used:

Single Image Ad Lead Gen Forms Website Visit + Retargeting

Creatives Focused On:

  • "Build Faster with Meetri's Engineering Team"
  • "AI & Automation Engineering On-Demand"
  • Case studies + tech expertise

4. Tracking & Analytics Setup

  • GA4 + GTM setup
  • Event tracking for form submissions
  • UTM mapping for all paid channels
  • Weekly reporting dashboard

Results (90 Days)

3.4x
Lead Volume Increase
23 → 78 leads/month
38%
Reduction in CPL
Better cost efficiency
61%
Sales-Ready Leads
Up from 28%

Google Ads Performance

CPL Before: ₹3,150
CPL After: ₹1,950

38% cost reduction achieved

LinkedIn Ads Performance

CPL Before: ₹6,500
CPL After: ₹4,000

38% cost reduction achieved

Key Achievements

📊 Lead Quality Improvement

  • Sales-ready leads increased from 28% to 61%
  • More CTO/VP-level decision-maker conversions

🌍 Market Expansion

  • New inbound leads from US, UK, UAE, Singapore
  • Top 3 SERP positions for key search terms

🔁 Funnel Impact

  • Retargeting ads added 17% additional conversions
  • 2 new multi-month contracts (₹12–15 lakh each)

📈 Engagement Metrics

  • 42% email open rate achieved
  • 58% LinkedIn connection acceptance rate

Conclusion

By restructuring Meetri's Google & LinkedIn ad funnels, tightening ICP targeting, optimizing keywords, and implementing high-converting creatives, we achieved:

Higher-quality B2B leads with better conversion rates
Significantly better ROI on ad spend (38% cost reduction)
Stronger international presence across key markets
Consistent monthly pipeline growth and predictability

Meetri now has a predictable lead-generation engine powered by performance marketing.

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